AT&T AdWorks Tests Cross-Screen Ads

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant’s advertising sales wing (which now includes DirecTV’s advertising operations) has partnered with Opera Mediaworks to offer clients the ability to have the same campaign run across television and mobile.

AT&T Uses Mobi, TV Data To Target Web Ads

AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data, according to Danielle Lee, AdWorks VP of product marketing and innovation. Two undisclosed brands have signed up to participate in the initial rollout.