AT&T says it’s listening to its homebound customers and is increasing the number of simultaneous streams available on its AT&T TV platform from three to 20. The telecom said the change will occur automatically for customers starting Thursday, and it won’t affect the price of the service.
The telco is prioritizing its new internet-net-based pay TV platform, AT&T TV and has stopped selling its 14-year-old IPTV pay TV platform, U-verse TV.
You cannot be blamed at first glance for thinking the new AT&T TV is yet another OTT service. Actually, it is something else entirely; more akin to DirecTV than cable light. When one looks at the details and long-term pricing, it becomes easy to see AT&T TV is intended to replace DirecTV.
AT&T TV will have most of the same channels offered on the company’s shrinking DirecTV, but it’ll come over the internet rather than a satellite dish. AT&T has been testing the service in 13 markets and is now making it available to anyone.
AT&T TV, a new streaming service that features an Android TV box, a cloud DVR and a handful of service tiers, debuted Monday in ten US test markets in California, Kansas, Florida, Missouri and Texas.
Later this summer, AT&T will retire the name of the over-the-top TV service, first launched in December 2016, which will be rebranded “AT&T TV Now.” The change comes as the telco plans to launch test pilots in select markets of a new internet-streaming TV service called AT&T TV. Both the AT&T TV and AT&T TV Now services will be accessed through the same AT&T TV app on either mobile devices or connected TVs.
AT&T has filed for a trademark for “AT&T TV” with the U.S Patent & Trademark Office, a possible signal that the telco will eventually move away from its current TV brand names, DirecTV and U-verse.