AT&T Offers New Mobile Ad Targeting

In what it claims is a TV audience targeting first, AT&T will let advertisers plan and buy TV shows based on the composition of wireless users who watch them. The data, which is one of two new audience segments being announced today as part of AT&T AdWorks’ “TV Blueprint” system, will allow brands to target shows based on how many viewers they have with specific wireless devices, operating systems and data usage plans.