After nearly 68 years as the Academy of Television Arts & Sciences, the nonprofit organization has changed its name to simply the Television Academy and is rebranding as part of a “New Look — New Vision — New Destination” fundraising campaign.
Emmy voting just got a digital upgrade. Academy of Television Arts and Sciences Chairman-CEO Bruce Rosenblum has unveiled plans to transition to an online voting system.
The TV Academy has inked a one-year deal to make Yahoo its official digital partner for red carpet, backstage and behind-the-scenes coverage surrounding — but not limited to — this year’s Emmys. Yahoo, which boasts 700 million users worldwide, is the first digital partner for the Academy of Television Arts & Sciences that is not affiliated with a broadcaster.
Warner Bros Television Group president Bruce Rosenblum is in the midst of his first Emmy campaign as chairman of the Academy of Television Arts & Sciences, a post he took over in January that makes him the first top Hollywood player in two decades to lead the organization. He talks about what he’s looking to change.
The Jeffersons star Sherman Hemsley, I Love Lucy’s Vivian Vance and Bill Frawley, and Real World creators Mary-Ellis Bunim and Jonathan Murray are also part of the 2012 class.
Rosenblum, currently the president of Warner Bros. Television Group, was elected to a two-year term and will assume his new duties at the Academy of Television Arts & Sciences in January.
AMC’s critical fave received 19 Emmy nominations Thursday and has a chance to repeat for a fourth time as TV’s best drama. Stars Jon Hamm and Elisabeth Moss are up for lead acting honors. ABC’s Modern Family, last year’s top comedy series, was the most-nominated sitcom with 17 bids.
When he leaves his post as chairman and CEO of the Academy of Television Arts & Sciences following a pair of two-year terms at the helm, John Shaffner goes out on a high. The art director helped to forge a new eight-year Emmy telecast deal with the four broadcast networks that brings a license fee of at least $8.25 million annually and $66 million over the course of the pact. Shaffner talks about why it took nearly nine months to get the agreement finalized, where the Emmys go from here and why the Emmycast’s lukewarm ratings don’t trouble him.