LOS ANGELES (AP) — Earn and Paper Boi were last seen flying to Europe on “Atlanta,” but they won’t touch down until sometime next year. The acclaimed FX comedy starring creator Donald Glover as Earn and Brian Tyree Henry as his rapper cousin will begin its pandemic-delayed production in the first half of 2021, FX […]
There are deals to be made, with TV down by 9 percent, and automakers, telecom, banks and other usual top spenders pulling back. This might be short-lived, though, as the market will be healthier next year with Summer Olympics and political spending.
Atlanta is a healthy media market that has been quiet but steady so far in first quarter 2015. TV stations and media buyers expect total spending to rise this year, even without the political spending that hit record levels last year.
Atlanta is remarkable in that three of its four evening news time periods enjoyed noticeable growth, according to a TVNewsCheck analysis of Nielsen’s count of weekday viewers aged 25 to 54 of news at 5, 6, 10 and 11 p.m. during the May sweeps. Those gains delivered a 5% overall increase in evening and latenight […]
TV stations are preempting regular programming for weather, but commercials continue to run as planned. Looking further ahead, political will be big in the market this year.
With an ice storm forecast for this week and Governor Nathan Deal declaring a state of emergency for more than 40 Georgia counties in anticipation of the storm, Atlanta TV stations say the same thing: this storm is all about power. Predictions call for ice and wind to bring down power lines and cause major power outages.
TV spending is up 2% ,with auto, education and telecom leading, while radio is seeing a surge in demand, with many stations near selling out. Atlanta also has recently seen an influx of issue spending surrounding a hot-button topic: gun control.
Automotive, healthcare and retail are fueling the market as the city’s economy shows more signs of coming back from the recession.
TV viewers in Randolph County, Ala., face a constant struggle to get local weather information. The county lies on the edge of the Atlanta and Birmingham stations’ broadcast range and most county residents can rely only on satellite or cable providers for service and that means they get only Atlanta stations, even though they are closer to Birmingham. Their frustration was most recently manifested in their inability to watch the deadly storm system creeping west to east across Alabama on April 27. They had to keep an eye out for news on a ticker running across the bottom of the screen of Atlanta weather stations rather than choosing from among Alabama broadcasts of wall-to-wall tornado coverage.
The Meredith-owned CBS affiliate is launching mobile news and weather alerts using the Mogreet multimedia messaging (MMS) platform.
Meredith’s CBS Affiliate WGCL will take over day-to-day operations of Turner’s Peachtree TV brand, including advertising sales, marketing and promotions and technical operations.
The Meredith CBS affiliate is installing a Thomson Broadcast mobile DTV system that includes a program encoder, a multiplexer and an electronic service guide (ESG) server and a compatible DTV transmission exciter.