As The ‘Hollywood Of The South,’ Atlanta Has Boomed. Its Actors And Crew Are Now At A Crossroads

For more than a decade, work had been nonstop in Atlanta’s booming film industry thanks to Georgia’s extremely generous tax break. Dubbed the “Hollywood of the South,” metro Atlanta became a ubiquitous backdrop for huge projects, including Marvel films and Netflix’s Stranger Things. But work dried up last winter and has been at a near-standstill ever since the industry’s writers went on strike in May and actors joined them in July. Writers reached a deal late last month, but with the actors strike still ongoing, countless Atlanta-based performers, as well as members of the International Alliance of Theatrical Stage Employees, are grappling for financial survival and with whether they’ll even return to the industry. Pictured: Ethan Embry in a scene from the Netflix comedy series Grace & Frankie.

Georgia’s Runoffs Have Helped One Atlanta TV Station Rake In Nearly $232M In Political Advertising In Under Two Years

ABC affiliate WSB-TV leads the nation in political advertising this year with $86 million so far. The figure jumps to nearly $232 million when taking in the period from Jan. 1, 2020 through Nov. 28 of this year, according to ad tracker AdImpact. It’s been a good stretch not only for WSB, owned by Cox Media, but other area stations as well. Three Atlanta stations were among the top five nationally for political spending between Jan. 1, 2020 through Nov. 28 of this year, according to AdImpact.

‘Atlanta’: FX Sets Premiere Date For Fourth & Final Season; Drops Trailer

FX’s Atlanta will kick off its fourth and final season on Thursday, Sept. 15, at 10 p.m. ET/PT and streaming the next day via Hulu. The premiere will include the first two episodes of the 10-episode final season.

‘Atlanta’ Ending With Season 4 On FX

FX CEO John Landgraf revealed Thursday during his time at the Television Critics Association’s (virtual) winter press tour that the previously announced fourth season of Donald Glover’s Emmy-winning comedy will be its last. Landgraf said the final two seasons have already been filmed.

‘Atlanta’ Finally Sets Season 3 Premiere On FX

Donald Glover’s acclaimed series will premiere in March, nearly four years after it last aired.

Virus Delays Filming Of 2 Seasons Of ‘Atlanta’ Until 2021

LOS ANGELES (AP) — Earn and Paper Boi were last seen flying to Europe on “Atlanta,” but they won’t touch down until sometime next year. The acclaimed FX comedy starring […]

‘Atlanta’ Scores Early Season 4 Renewal At FX

DMA 10: ATLANTA

About 11% Of Atlanta Homes Have ‘Cut The Cord’

FX Sets ‘Atlanta’ And ‘The Americans’ Returns

Turner CEO: ‘Our Commitment To Atlanta Is Unwavering’

FX Renews ‘Atlanta’ And ‘Better Things’

DMA 9

Atlanta Is A Real Buyer’s Market

There are deals to be made, with TV down by 9 percent, and automakers, telecom, banks and other usual top spenders pulling back. This might be short-lived, though, as the market will be healthier next year with Summer Olympics and political spending.

MARKET PROFILE (DMA 9)

Atlanta: Auto Revs Up TV Ad Spending

Atlanta is a healthy media market that has been quiet but steady so far in first quarter 2015. TV stations and media buyers expect total spending to rise this year, even without the political spending that hit record levels last year.

FX Orders Comedy Pilot Starring Donald Glover

DMA 9

Atlanta Evening, Late News Viewing +5%

Atlanta is remarkable in that three of its four evening news time periods enjoyed noticeable growth, according to a TVNewsCheck analysis of Nielsen’s count of weekday viewers aged 25 to […]

PLAYOUT

Stations To Test Enhanced Content And Ads

MARKET PROFILE (DMA 9)

Atlanta: Ads Still Running Despite Storms

TV stations are preempting regular programming for weather, but commercials continue to run as planned. Looking further ahead, political will be big in the market  this year.

DMA 9

Atlanta Stations Get Ready For Ice Storm

With an ice storm forecast for this week and Governor Nathan Deal declaring a state of emergency for more than 40 Georgia counties in anticipation of the storm, Atlanta TV stations say the same thing: this storm is all about power. Predictions call for ice and wind to bring down power lines and cause major power outages.

MARKET PROFILE (DMA 9)

Atlanta: TV’s Up And Radio’s Booming

TV spending is up 2% ,with auto, education and telecom leading, while radio is seeing a surge in demand, with many stations near selling out. Atlanta also has recently seen an influx of issue spending surrounding a hot-button topic: gun control.

MARKET PROFILE (DMA 9)

Atlanta: Strong Without Political Dollars

Automotive, healthcare and retail are fueling the market as the city’s economy shows more signs of coming back from the recession.

DMA 8

Rural Viewers Want To Escape Atlanta Market

TV viewers in Randolph County, Ala., face a constant struggle to get local weather information. The county lies on the edge of the Atlanta and Birmingham stations’ broadcast range and most county residents can rely only on satellite or cable providers for service and that means they get only Atlanta stations, even though they are closer to Birmingham. Their frustration was most recently manifested in their inability to watch the deadly storm system creeping west to east across Alabama on April 27. They had to keep an eye out for news on a ticker running across the bottom of the screen of Atlanta weather stations rather than choosing from among Alabama broadcasts of wall-to-wall tornado coverage.

DMA 8

WGCL Atlanta Using Mogreet For Mobile

The Meredith-owned CBS affiliate is launching mobile news and weather alerts using the Mogreet multimedia messaging (MMS) platform.

DMA 8

Meredith To Run Turner’s WPCH Atlanta

Meredith’s CBS Affiliate WGCL will take over day-to-day operations of Turner’s Peachtree TV brand, including advertising sales, marketing and promotions and technical operations.

DMA 8

WGCL Going Mobile With Thomson Atlanta

The Meredith CBS affiliate is installing a Thomson Broadcast mobile DTV system that includes a program encoder, a multiplexer and an electronic service guide (ESG) server and a compatible DTV transmission exciter.