AT&T told customers Thursday that the AT&T TV app is no longer available on Roku devices, effectively ending app support for virtual MVPD AT&T Now on the top OTT device ecosystem.
Later this summer, AT&T will retire the name of the over-the-top TV service, first launched in December 2016, which will be rebranded “AT&T TV Now.” The change comes as the telco plans to launch test pilots in select markets of a new internet-streaming TV service called AT&T TV. Both the AT&T TV and AT&T TV Now services will be accessed through the same AT&T TV app on either mobile devices or connected TVs.
