Megaphone TV Rolls Out Real-Time Interactive Sponsorship Ad Sales Platform

Audience engagement specialist Megaphone TV announced a shift in its focus toward real-time interactive sponsorship for broadcasters of all sizes. While continuing to provide real-time news polls and trivia features, […]

Carrie Hibbeler Joins KCTV As Director Of Audience Engagement

Gray Television’s CBS affiliate KCTV Kansas City has hired Carrie Hibbeler to be its director of audience engagement. She joins after 18 years at WDAF Kansas City as community affairs […]

Broadcast Veteran Bob Willoughby Joins Futuri As SVP, Sales/Marketing

Futuri Media, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, has hired Bob Willoughby as SVP, sales and marketing. He brings a proven […]

SmithGeiger & Futuri Launch TopLine-Pivot Sales Intelligence

SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch […]

MediaKind Launches Direct-To-Consumer Fan Experience

MediaKind has debuted MediaKind Engage, a new end-to-end direct-to-consumer (DTC) solution for video contribution, production, streaming, and audience engagement. The solution enables sports entities, broadcasters, and content owners to make […]

Futuri Adds Two To Senior Leadership

Futuri, a provider of AI-driven audience engagement and sales intelligence technology for media, today announced two new senior leaders on its team who are focused on developing its suite of […]

Harry Macey Named Never.no Sales Director

Audience engagement specialist Never.no has appointed Harry Macey, a veteran of live video production, distribution platforms and audience engagement, its new sales director. Macey starts immediately to fine-tune market development […]

Second Street Acquires Niche Media

Second Street announced today the acquisition of Niche Media. Niche Media runs events dedicated to helping niche publishers generate new and additional revenue. This acquisition further expands Second Street’s role […]

DMA 17: DENVER

KDVR Denver Tests AlertMe Engagement Tool

AlertMe, an audience engagement tool for online content publishers, announced a successful pilot with Tribune Broadcasting’s KDVR Denver (DMA 17). An AlertMe button at the bottom of stories enables the […]

On The IBC Exhibit Floor: Grass Valley & ExciteM

Grass Valley & ExciteM | Stand 9.A01| https://www.grassvalley.com/home/ Grass Valley, a Belden Brand,  announced a strategic collaboration with software development firm ExciteM, which creates viewer and audience engagement tools for […]

Bing Pulse Tries To Keep Viewers Glued To TV

Social TV: Bellwether For Viewer Engagement

It is well established that networks, agencies, and advertisers can better understand how audiences on Twitter are interacting with TV programming by delving into the endless conversations taking place there. Now, new research shows that Twitter TV activity can also tell us just how engaged the general viewing population is with the programming it watches. What does that mean? In short, it means that increases in conversation on Twitter during live programming signal that there is high engagement with programming among the general viewing audience.