Second Street Acquires Niche Media

Second Street announced today the acquisition of Niche Media. Niche Media runs events dedicated to helping niche publishers generate new and additional revenue. This acquisition further expands Second Street’s role as a disseminator of best practices in media revenue and audience engagement. Second Street currently offers numerous resources including the Second Street Lab, Summit, sales […]


KDVR Denver Tests AlertMe Engagement Tool

AlertMe, an audience engagement tool for online content publishers, announced a successful pilot with Tribune Broadcasting’s KDVR Denver (DMA 17). An AlertMe button at the bottom of stories enables the station’s Fox31 website visitors to click-to-follow any story, allowing users to get updates on specific stories via email or text when new information is published. This […]

On The IBC Exhibit Floor: Grass Valley & ExciteM

Grass Valley & ExciteM | Stand 9.A01| Grass Valley, a Belden Brand,  announced a strategic collaboration with software development firm ExciteM, which creates viewer and audience engagement tools for television, social media and mobile environments. Grass Valley will demonstrate the integration with ExciteM that enables broadcasters to optimize audience interaction and engagement with a wide […]

Bing Pulse Tries To Keep Viewers Glued To TV

Social TV: Bellwether For Viewer Engagement

It is well established that networks, agencies, and advertisers can better understand how audiences on Twitter are interacting with TV programming by delving into the endless conversations taking place there. Now, new research shows that Twitter TV activity can also tell us just how engaged the general viewing population is with the programming it watches. What does that mean? In short, it means that increases in conversation on Twitter during live programming signal that there is high engagement with programming among the general viewing audience.