Cross-channel TV advertising platform Simulmedia has made a deal with media measurement company Comscore to bolster its predictive TV program technology TV+ for entertainment marketers and other brands, in finding the right viewers to sample and engage with TV shows. Comscore’s custom audience segments will be incorporated into TV+ to help entertainment marketers target audiences across data-driven linear TV and connected TV.
This week marks the roll-out of Tegna AudienceOne, one of the few first-party (and third-party cookie-less) audience targeting solutions in the local media landscape. Tegna AudienceOne taps into audience data from Tegna […]
WideOrbit Selects Tru Optik Data Marketplace To Power Streaming Audio And Podcast Audience Targeting
Tru Optik is partnering with WideOrbit, a provider of premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. Tru Optik’s Data Marketplace will be integrated […]
