COMMENTARY BY WALT HORSTMAN

Programmatic TV Is A Job Creator

Walt Horstman, president, AudienceXpress: “With each week, it seems that more TV networks and media agencies are embracing the future of programmatic TV. The benefits for TV advertising are simple and straightforward: Automation and audience data benefit all the players in the ecosystem. But now the question on many minds is coming up with greater frequency, often in a hushed aside, ‘Is this all really a job killer?’ The answer is ‘No.’ “