The Telos Alliance, a broadcast audio provider and Verance, a global source of standards-based watermarking solutions, announced the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor. The LA-5300 processor was developed by the Telos Alliance specifically for the ATSC 3.0 broadcast standard. It provides a single solution for loudness control, upmixing, […]
The Pearl TV business alliance of eight major broadcast groups; Fox; NBC’s WVIT Hartford, Conn.; Univision; and Verance are working together on a test of the software company’s audio watermark as part of their existing ATSC 1.0 transmissions. The 3.0 audio watermark is compatible and in 3.0, it will enable “the foundational data protocol that triggers … interactivity, personalization and even advanced emergency alerting” on ATSC 3.0 receivers, the parties say.
Television broadcasters around the country today are testing the ATSC 3.0 audio watermark as part of their ATSC 1.0 (A/53) transmission. Not only are the tests aimed at offering them greater insight into who is watching and how internet-connected TV services are used by viewers, but they also offer the chance for participating broadcasters to come out of the chutes running once the next-gen TV standard is finalized and approved by the FCC. Above, NAB’s So Vang at an ATSC 3.0 interactivity demo at the 2016 NAB Show.