Austin Kellerman, Nexstar’s director of digital content: “When talking to newsrooms and journalists about social media, I often urge them to try to find their voice in major stories. Think about the angles no one is talking about and create that content for your timeline. That’s exactly what happened to me during the coronavirus crisis — only I kind of stumbled on it. The result ended up being roughly 8,000 new followers in March and April. How did it happen? Let’s break it down.”
Austin Kellerman, news director at Nexstar NBC affiliate KARK Little Rock, Ark., is climbing the Nexstar ladder to join the corporate team as the station group’s director of digital content based in Irving, Texas.
Rob Heverling, news director of about seven years; Assistant News Director Jeff Whatley; and Executive Producer Stephanie Jackson ended their employment with the Nexstar-owned Little Rock, Ark., NBC affiliate on March 2. Austin Kellerman is the new ND.
The former ND at KTAB-KRBC Abilene, Texas, replaces Rob Heverling at Nexstar’s NBC affiliate in Little Rock, Ark.