More than 1.25 million consumers in Greater Austin will have access to the streaming antenna/DVR technology that allows them to record and watch live television online. Aereo is now available in 13 U.S. markets.
The population of Austin, Texas, is growing faster than any other Nielsen top 50 TV market. In Nielsen’s DMA rankings for the 2013-14 season, Austin jumps from No. 45 to No. 40. With advertisers eager to reach the influx of new residents, Austin’s media economy is very healthy, with inventory already tight through December.
Though the Austin American-Statesman dominates the city’s online media scene, The Texas Tribune, a tiny nonprofit local news site, is taking off and generating a lot of buzz for its political coverage in the Texas capital. Coming in at 20% to 21% for exposure were the market’s major TV Web sites, KVUE.com (the ABC affiliate), KXAN.com (NBC) and News8Austin.com/YNN.com (Time Warner Cable).