Audi, Chevy, Lincoln To Boost 2015 Ad Spend

Several major auto brands will boost their marketing budgets next year to support busy model-launch schedules, a group of executives said this week. Audi, Chevrolet and Lincoln officials said bigger marketing outlays are planned for next year.

Strong Auto Sales Are Driving Up Ad $

The category is on pace for its best year since 2007 with 14 million vehicles sold, sparking big investments in advertising, especially spot, which is up 25.6% in the second quarter.

Automakers Upping Local Mobile Ad Spend

Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That’s 33,277 versus 19,724 auto, aftermarket, and related entities, according to comScore.