Several major auto brands will boost their marketing budgets next year to support busy model-launch schedules, a group of executives said this week. Audi, Chevrolet and Lincoln officials said bigger marketing outlays are planned for next year.
The category is on pace for its best year since 2007 with 14 million vehicles sold, sparking big investments in advertising, especially spot, which is up 25.6% in the second quarter.
Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That’s 33,277 versus 19,724 auto, aftermarket, and related entities, according to comScore.