GM, Honda Set North American Auto Alliance

The nonbinding memorandum of understanding was announced Thursday, and the companies say they plan to share vehicle underpinnings as well as engines and transmissions.

The Car May Be TV’s Next Big Daypart

In a rare cross-industry exercise to plan for how some burgeoning new technologies — 5G and ATSC 3.0 — might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of scenarios to help advertisers, agencies and media suppliers prepare for the future.

Trump Threatens Tariffs On Cars From Mexico

On Thursday, Trump threatened tariffs if Mexico doesn’t halt the flow of migrants and illegal drugs across the border, saying he’d give the country “a one year warning” to comply. The president has wide-ranging power to impose tariffs on national security grounds, which he has repeatedly used as leverage against other countries.

GM To Slash Up To 14,000 North American Jobs

Five factories are up for possible closure as it restructures to cut costs and focus more on autonomous and electric vehicles. Most of the affected plants build cars that won’t be sold in the U.S. after next year, including the Chevrolet Volt rechargeable gas-electric hybrid.

Google Begins Offering ‘Auto’ Ad Units

Publishers today gained an automated ad unit from Google, which it calls “Auto” ads. The technology serving the ad automatically optimizes the placement on publisher sites based on a variety of data and insights.

Quake May Reduce Auto Output By 30%

Parts shortages caused by Japan’s record earthquake may reduce global automobile production by about 30%, according to the research firm IHS Automotive. If parts plants affected by the quake don’t return to operation within six weeks, global auto output may drop as much as 100,000 vehicles a day, according to IHS. The industry reportedly produces 280,000 to 300,000 vehicles daily.

Japanese Disaster Impacts Auto Spending

While a survey of agencies this month showed that executives there expect Japanese auto dealers to spend less on advertising in the U.S., it also showed they expected domestic auto dealers to increase their spending.

Honda Extends Plant Shutdowns

Honda Motor Co., emerging as one of the automakers hardest hit by Japan’s earthquake crisis, extended the shutdown of domestic assembly plants and says it will take several months for its r&d center in the quake zone to resume full operations.

J.D. Power: March Auto Unit Sales Up 9%

March U.S. auto sales continue to outpace last year’s levels despite rising gas prices and inventory uncertainty following the earthquake in Japan, J.D Power and Associates said today in a monthly report. The research and consulting firm projected March total light-vehicle sales to top 1.2 million units, up 9 percent from March 2010. New-vehicle retail sales alone account for a forecasted 991,900 units. This represents a seasonally adjusted annualized rate of 10.9 million units, up 15 percent from the same period the year before.