TIP Initiative Implements First Local Ad API

The interface lets TV stations automatically report local spot airing times directly to agency buying partner systems for analysis and reconciliation. In addition, NBC And Telemundo Owned Stations join the broadcast consortium.

Behind IPG’s New Automated Buying System

Within the next three years, IPG Mediabrands plans to have half of its total media billing negotiated through an automated buying system. The new service may be running within six months. Here are answers to questions including how will it impact buyers, will it result in layoffs, and what happens to ad pricing.