Kathy Doyle, EVP local investment at IPG/Magna, and Heather Gundry, SVP group media director at Dentsu/Aegis, have joined the panel of leading spot TV marketplace executives who will gather for a TVNewsCheck webinar, Optimizing Spot TV in a Challenging Economy. Set for Thursday, June 25, at 1 p.m. ET, the webinar will address how the global coronavirus pandemic has affected their business. They will consider geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
The open-sourced APIs include specifications for inventory, RFPs (avail requests), proposals (avail responses), orders, makegoods and pre- and post-logs, says Videa, a unit of Cox Media Group.