VP1 Interactive TV System Advances At ATSC

An ATSC 3.0 working group has recommended Verance Corp.’s VP1 technology be incorporated into the final standard to permit personalized audio and video, on-screen interactivity, dynamic advertising and viewer measurement, Verance said today.


VP1 Watermarking To Enable Enhanced Viewing Via ATSC 3.0

Zeebox To Add Automatic Content Recognition


Automatic Content Recognition Needed Now

Automatic content recognition (ACR) is an idea whose time has come in a multiplatform media environment. ACR can involve a watermark, signature or fingerprint that is embedded across all video content across all possible platforms. In this way it is possible to trace the traffic route of a specific piece of content no matter where it is viewed.