Broadcasters continue to look for ways to do more with less with automation at the forefront of many of the changes sweeping the industry. However, the need for content creation continues to rise, thanks in part to a variety of evolving OTT and streaming platforms, even as the manpower to produce it diminishes. Alex Bassett, a director and technical consultant, who has worked on an array of studio automation projects for broadcasters such as Euronews NBC and NBC Signal, talks about the current state of broadcast automation.
As they migrate to the ATSC 3.0 broadcast standard, TV stations represent a microcosm of the workforce shifts that are taking place within station groups and media organizations. Competing effectively as a multichannel, multiplatform and revenue-diverse organization increasingly relies upon technology-driven solutions such as cloud-based management, blockchain and automation, including more universal deployment of robotic process automation.