Automakers spending on TV is trending upward based on November figures. Collectively, the brands spent an estimated $550.9 million according to iSpot.tv — about a 4.4% increase year over year — and an 8.2% increase over spend in October 2020. Ford spent the most ($57.2 million), followed by Toyota ($51.1 million), Nissan ($49.6 million), Chevrolet ($43.4 million) and Hyundai ($42.8 million).
Nissan will boost its marketing outlays by nearly 60% from last year and more than double the dealer sales-volume bonuses to help drive foot traffic at stores and lift dealer profitability.
Hudson MX, a cloud-based modern software company solving the problems of local media, and ratings provider Comscore, today unveiled a strategic partnership that will let buyers of local TV purchase inventory against IHS Markit (formerly Polk) automotive audiences at scale. Through Hudson MX’s AgencyCloud open APIs, Comscore’s IHS Markit automotive data will be seamlessly integrated into Hudson MX’s flagship […]
Released today, Borrell Associates’ annual automotive advertising assessment finds that “dealers have begun an even stronger scale-back of expenditures in broadcast and print media,” as “dealers’ love affair with digital media is thinning the traditional-media pack.” Dealership consolidation and stagnation are also major factors in an auto advertising category expected to be $37.5 billion this year.
Longtime automotive industry executive Steven Sturm is brought on board to help grow the association’s core business development capabilities in the important automotive category.
TVB CEO Steve Lanzano: “Each advertising dollar invested by an auto dealership in local broadcast television has a tangible impact upon its success in moving cars off its lot. It’s nearly a one-for-one relationship.”
Local TV stations continue to tout their advertising strength and sales performance for automakers — something it will need headed into 2013. TVB, the TV stations’ advertising marketing group, says TV continues to be the best driver of automotive marketers — and local TV stations the biggest ad category.