ATSC: Auto Apps Underscore Flexibility of NextGen TV

The Advanced Television Systems Committee has been exploring automotive use cases for the ATSC 3.0 standard, applications that include robust broadcast updates for telematics and navigation, sensors for autonomous vehicles, and in-car infotainment systems, according to a new ATSC planning team report. “Next-generation broadcasting powered by ATSC 3.0 paves the way for a broad range of automotive […]

Raycom Media Sees Its Auto Future In PureCars.com

With their investments in websites aimed at people looking to buy cars, broadcasters Cox Media (KKB.com and autotrader.com) and Tegna Media (Cars.com) have been able to grab some of the auto marketing dollars that have been flowing to digital. Another broadcaster, Raycom Media, is hoping to do the same, but with a slightly different approach. […]