NEWS ANALYSIS

Why Streaming Platforms Are Accelerating Their Plans For An Advertising Model Now

At the same time that we see a natural ceiling forming for the number of subscriptions a consumer is willing to accept, we are also beginning to see the evolution of the streaming “cycler” — the individual who signs up for a month to binge watch their favorite show, only to cancel until they see something else of interest come along. This on-and-off-again revenue model is hamstringing growth for some streamers. As the current competition for eyeballs fuels a multibillion-dollar content war, the need to embrace an advertising model has become the only logical step for addressing a decreasing subscriber universe and ballooning content budgets.

Analyst: Adding Commercials Will Boost Netflix Subs 6%, Earnings 20% In 2025

Netflix‘s foray into the advertising world will take time to build but will eventually lead to more subscribers and higher earnings, according to a new report from Wells Fargo media analyst Steven Cahall. He estimates AVOD will account for 30% of its subscribers.

Talking TV: Which Brands Are Flocking To AVOD Ads?

TVNewsCheck‘s Michael Depp talks with Todd Krizelman, CEO and co-founder of MediaRadar, about AVOD’s $369 million quarter, which brands and categories are dominating the space so far and the likely trajectory for AVOD spending this year. A full transcript of the conversation is included.

Glewed TV Taps Yahoo As A Preferred SSP For CTV And Display

Yahoo today announced an expanded partnership with Glewed TV, an ad-supported video-on-demand (AVOD) discovery and live distribution platform for original and professionally produced video content. With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory. Glewed TV has also adopted Yahoo’s cookieless identity solution, Yahoo […]

Viewers Spending More Time With AVOD Than SVOD

As more people stream their television programming, the use of ad-supported video has surpassed the use of the higher profile subscription video services.

Yahoo and Tubi Partner To Streamline CTV Planning & Buying

Yahoo today announced the expansion of its partnership with Tubi, Fox Entertainment’s ad-supported video-on-demand (AVOD) service, “bringing incremental efficiencies to the planning and buying of CTV,” it says. Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi’s unmatched AVOD content library, making it easier to plan and buy […]

AVOD Service Xumo Serves Up Movies With No Ads

In a move that seems somewhat counterintuitive, Xumo, an ad-supported streaming service owned by Comcast, will begin offering some movies completely ad-free. Kicking off in October through December 2021, the company will showcase a completely ad-free movie each week across all of its owned and operated properties. The company said the move is an extension of a pilot program it ran last August with Xumo viewers on Comcast Xfinity X1 devices.

Most Consumers Prefer AVOD To Reduce Cost Of Streaming

Tubi Spearheads Surging AVOD Use

17% of U.S. internet users viewed one or more AVOD services in the past month,  vs. just 13% in the third quarter of 2019, according to a survey conducted by UK research firm Ampere Analysis. The research company says Tubi, recently purchased by Fox for $440 million, is leading the usage surge, based in large part by its extra-large content library, which features more than 29,000 movies and TV show episodes.

AVOD Revenue To Grow 25% This Year

Subscription streaming video’s alter-ego, advertising-supported VOD, continues to gain traction among consumers — and advertisers. New data from eMarketer suggests AVOD revenue will grow more than 25% this year compared to 2019.

Experts See Rise In Targeting, AVOD Buys

When TV advertising finds a new normal after the pandemic, targeted ads are more likely to be a bigger part of the ad mix, experts say. They also predict some “share shifting” of ad dollars away from broadcast TV toward ad-supported streaming services, social apps (such as TikTok) and other emerging video categories. And they said the pullback by some advertisers, including ones in travel-related businesses, has led to increased opportunities to advertise on platforms that are seeing a surge in viewing, including connected TV and over-the-top outlets, at reduced rates.

NBCU Signs Licensing Deal With AVOD Tubi