Despite the plethora of content available to audiences at any time and any place, the allure of tuning in to live TV specials like award shows is thriving. One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room. With their glitz, glamour and cultural relevance, award shows in particular provide the unique ingredients to marry content with conversation.
