NextGen TV, the evolution of broadcast TV powered by the ATSC 3.0 standard, will have wide-ranging impacts on how TV is delivered and viewed by consumers, but according to John Lawson, executive director of the AWARN Alliance, perhaps no broadcast element has a bigger upside with NextGen TV than weather.
Magid, a consumer-centered business strategy company and media industry research leader, is the latest firm to join the Advanced Warning and Response Network (AWARN) Alliance. The AWARN Alliance is a voluntary, international coalition of media, consumer electronics, and B2B technology firms and trade associations that have come together to utilize Next Generation Televisions, based on […]
The addition of Japanese companies expands the coalition’s international footprint.
Using a new user experience design for advanced alerting and ongoing emergency information, the Advanced Warning and Response Network (AWARN) Alliance will demonstrate the power of ATSC 3.0 to integrate official emergency information with local television news coverage at the 2019 NAB Show, which begins April 8 in Las Vegas. The new on-screen interface and two use […]
On The NAB Exhibit Floor: AWARN Alliance
AWARN Alliance | Booth N1739FP | http://www.awarn.org/ The AWARN Alliance is showcasing the power of ATSC 3.0 over-the-air broadcasting, integrated with optional broadband connectivity, to provide the world’s most advanced emergency alerting capabilities. Marking its second anniversary, growing membership and support. It’s bringing emergency managers together with Next Gen TV developers to design a beta solution. It’s also announcing a […]
Trilithic Inc. (which recently became a part of VIAVI Solutions) is joining broadcasters, public safety agencies and other technology companies to develop and deploy the Advanced Warning and Response Network (AWARN), which utilizes the capabilities enabled by Next Generation Television. The goal of the AWARN Alliance is to create the most advanced emergency alerting system […]
Exclusives
John Lawson, executive director of the AWARN Alliance, will inform attendees at next week’s TV2020: Monetizing the Future conference of the progress toward implementing an advanced emergency alerting system as part of the coming ATSC 3.0 broadcast standard.
Answering the carrier’s criticism of ATSC 3.0 emergency alerting, AWARN says the it’s the wireless network alerting that is not up to snuff. Nearly 30% of the wireless towers in Florida went down as Hurricane Irma passed through, it tells the FCC. It also points out that the carriers are resisting efforts to improve their alerting service.
