OPEN MIKE BY JOHN LAWSON

Advanced Emergency Information Is Key To Winning Federal Support For ATSC 3.0

As they look to bolster support from the FCC, broadcasters would do well to get behind its Advanced Emergency Information component.

Broadcasters And Emergency Managers To Gather For AWARN Washington Roundtable

Local TV broadcasters and emergency managers from the Washington, D.C., metro region will gather Dec. 7-8 for the AWARN Washington, D.C. Roundtable. The goal is to lay the groundwork for […]

AWARN, Local Partners Convene Regional Roundtables To Reboot Broadcaster-Public Safety Partnership

With its local partners, the AWARN Alliance is convening a series of roundtable discussions between local TV stations and local emergency managers — the people who issue emergency alerts. The […]

AWARN Alliance Elects Chair, Vice Chair, New Members Of Steering Committee

The AWARN Alliance has elected the chair and vice chair of its AWARN Steering Committee for 2022. John Taylor, senior vice president of LG Electronics North America, will serve another […]

NextGen TV Could Have Its Biggest Impact On Weather Forecasting

NextGen TV, the evolution of broadcast TV powered by the ATSC 3.0 standard, will have wide-ranging impacts on how TV is delivered and viewed by consumers, but according to John Lawson, executive director of the AWARN Alliance, perhaps no broadcast element has a bigger upside with NextGen TV than weather.

Magid Joins AWARN Alliance

Magid, a consumer-centered business strategy company and media industry research leader, is the latest firm to join the Advanced Warning and Response Network (AWARN) Alliance. The AWARN Alliance is a […]

More Tech Companies Join AWARN Alliance

The addition of Japanese companies expands the coalition’s international footprint.

AWARN Alliance Demonstrating Advanced Alerting Resources

Using a new user experience design for advanced alerting and ongoing emergency information, the Advanced Warning and Response Network (AWARN) Alliance will demonstrate the power of ATSC 3.0 to integrate official emergency […]

NAB SHOW PRODUCTS PREVIEW

On The NAB Exhibit Floor: AWARN Alliance

AWARN Alliance | Booth N1739FP | http://www.awarn.org/ The AWARN Alliance is showcasing the power of ATSC 3.0 over-the-air broadcasting, integrated with optional broadband connectivity, to provide the world’s most advanced emergency […]

Trilithic Inc. Joins AWARN Alliance

Trilithic Inc. (which recently became a part of VIAVI Solutions) is joining broadcasters, public safety agencies and other technology companies to develop and deploy the Advanced Warning and Response Network […]

Lawson To Join ATSC 3.0 Panel At TV2020

John Lawson, executive director of the AWARN Alliance, will inform attendees at next week’s TV2020: Monetizing the Future conference of the progress toward implementing an advanced emergency alerting system as part of the coming ATSC 3.0 broadcast standard.

AWARN Strikes Back At T-Mobile At FCC

Answering the carrier’s criticism of ATSC 3.0 emergency alerting, AWARN says the it’s the wireless network alerting that is not up to snuff. Nearly 30% of the wireless towers in Florida went down as Hurricane Irma passed through, it tells the FCC. It also points out that the carriers are resisting efforts to improve their alerting service.

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FCC Adoption Of 3.0 NPRM Garners Praise