Verance, a provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members of the Advanced Warning and Response Network (AWARN) Alliance. The AWARN Alliance is a voluntary, international coalition of media, consumer electronics, B2B technology firms and trade associations that have come together […]
It’s the first O&O station group to join coalition of commercial and public broadcasters, consumer electronics makers, tech companies and trade associations developing a voluntary advanced emergency messaging capability using ATSC 3.0.
The Consumer Technology Association (CTA) is joining broadcasters, technology companies, and public safety agencies to develop and deploy the Advanced Warning and Response Network (AWARN), the world’s most advanced emergency alerting system, as part of the shift to Next-Generation television. By leveraging the new features of ATSC 3.0 (next-gen TV), the AWARN Alliance is […]
Phil Kurz, TVNewsCheck’s technology editor, urges FCC Commissioner Ajit Pai to advocate to the incoming Trump Administration for ATSC 3.0 receivers in mobile phones at some future date as a way to promote public safety for all Americans — not just those in front of their next-generation TVs.
Among the many new options the next-gen TV transmission technology could offer TV stations are the ability to sell regional and national ads in addition to local ones; datacasting as a B2B service; OTT video offerings that could compete with cable and satellite; as well as a much more powerful Advance Warning and Response Network.
The Advanced Warning and Response Network (AWARN) based on ATSC 3.0 will save lives and renew broadcasters’ role as “first informers.” It turns out that the first AWARN alert prototypes are also pioneering some of the core business enhancements and new services that promise major financial upsides for the television broadcasting industry.
Proponents of the ATSC 3.0 next-gen TV transmission standard say this week’s announcement that FEMA is testing the proposed AWARN television emergency alerting system component demonstrates federal recognition of the value of ATSC 3.0. (WRAL photo)