More people head online to do their shopping and advertisers are following. The march to the internet has sped up over the past two years, though most ad dollars still remain on TV.
All the data you’d want: Which retailers spend the most on advertising, how much shoppers will spend, when the ad deluge begins and more.
Expect retailers to reduce ad spending as parents cut back on what they’ll spend on kids’ school supplies and especially big-ticket items like laptops. All in all, it’s not a good time for retail.
Spending is about the same this year as last, despite big plans by consumers to buy more stuff. TV and digital continue to draw most of retailers’ money.
Advertisers’ budgets haven’t caught up with the improving economy. Money is moving to digital, mobile and social and away from traditional media.
The Syndicated Network Television Association offers new research to show that syndication delivers more back-to-school moms who shop at popular retail outlets during this important retail period. In a second report, SNTA shows that syndication reaches college-bound young adults (and their parents) with top-rated programs each weekday and high ratings across the summer.