DMA 33
WXIX Unveils ‘Balanced News’
Over the weekend, the Fox affiliate in Cincinnati unveiled “Balanced News,” a new campaign that the Raycom-owned station insists is more than just a marketing gimmick. “We are balancing the content within our newscasts,” WXIX said in a statement to its viewers, “we still report on the news of the day but we balance it by also reporting on stories that focus on what is working in our community.”
