Sinclair is working on a direct-to-consumer streaming service for its Bally Sports regional sports networks and it has disclosed to potential lenders how big it believes the opportunity could be. In an 8K filing with the SEC, Sinclair included a presentation outlining the potential upside of launching an RSN DTC service, which it predicted could eventually attract approximately 4.4 million subscribers and generate around $2 billion in annual revenue.
Sports wagering has invigorated station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Sinclair Broadcast Group is preparing to rebrand its regional Fox Sports networks in the U.S. under the banner of Bally Sports, taking the name of casino operator Bally’s Corp. as sports media continues to establish closer ties with the gambling industry. The TV-station giant has begun a marketing campaign promoting the role the regional television networks play in delivering fans live games and other sports content about their local teams and players.
The Bally Sports regional logos will replace the existing Fox Sports regional logos when the networks officially rebrand in the coming months.