Obama Hams It Up For Health Care

Obama joked Tuesday with comedian Zach Galifianakis, including poking fun at the poorly reviewed Hangover Part III during an interview on the website Funny or Die’s show Between Two Ferns.

Obama, O’Reilly Set For Super Bowl Pregame

Fox News Channel announced today that President Obama will have a live sit-down with Bill O’Reilly on its broadcast sister net, beginning approximately at 4:30 p.m. ET on Super Bowl Sunday. The interview will take place at the White House, with an additional taped portion set for the Feb. 3 episode of The O’Reilly Factor.

Obama’s TV Picks: Anything Edgy, Some Reality

President Obama Loves Off-Record Interviews

President Barack Obama doesn’t particularly care for talking to reporters, but get him  in an off-the-record setting with a small group of opinion columnists and he’ll talk for hours. “He likes the intellectual sparring element of it,” according to a source familiar with the president’s thinking.

Obama Used Rentrak/Cable To Target Voters

Having indentified 15 million unsure individuals whom they felt they could persuade to vote for Obama, the president’s winning campaign used Rentrak set-top box data to determine what shows they were watching and then targeted them with TV spots.Good news for broadcasters is that two of the top shows to buy were syndication’s The Insider and Judge Joe Brown. Bad news is that many of the shows were on cable. Obama ran nearly twice as many cable ads as Romney on more than twice as many channels, 100, and spent 35% less per spot. The brains behind the “optimizer” media strategy are now hoping to cash in in the commercial realm.

Obama To Intro USA’s Airing Of ‘Mockingbird’

President Barack Obama will provide a special introduction to USA Network’s 50th anniversary airing of the 1962 film adaptation of Harper Lee’s novel, To Kill a Mockingbird, airing Saturday at 8 p.m.

Obama Raises Estimated $2M In Hollywood