Daytime’s still losing luster but here’s an interesting trend: Lifestyle shows by local affiliates offering advertisers prominent placement. Compass Point//McCann’s investment team talks about the state of daytime television from a media perspective.
Barb Larson
May 28, 2022
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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