EXECUTIVE SESSION WITH BARB MAUSHARD

Hearst Aims For News Transparency, Relatability

Hearst Television’s SVP of news says local newscasts don’t need a radical reinvention to stay relevant to younger audiences, but they must adhere to trust and transparency in a more relatable voice.

Maushard To Speak At NewsTECHForum

Hearst Television’s VP of news, Barb Maushard, joins the lineup of speakers at the NewsTECHForum Dec. 16-17, a conference sponsored by TVNewsCheck and the Sports Video Group. She will discuss the challenges that TV stations face in covering live breaking news in a crisis.