TVNEWSCHECK FOCUS ON PROGRAMMING
Another Spanish Net? Crazy Like A Fox
In what it hopes will be a reprise of its success in taking on ABC, CBS and NBC, Fox is setting its sights on the rapidly growing Hispanic population in the U.S. with MundoFox. Media agencies, Spanish-language broadcasters, analysts, program producers and even rival networks believe that News Corp. can pull it off if it is smart about the proposed broadcast network’s programming and can assemble a solid lineup of affiliates. Fox is offering broadcasters one half of the advertising inventory, or six minutes per hour. It’s neither offering nor asking for cash.
