After years of being chaired by a digital media executive, the Advertising Research Foundation once again has named a traditional consumer marketer to head its board. Barbara Murrer, senior director of marketplace insights for quintessential American brand Levi Strauss & Co., is succeeding Google Director of Brand Measurement Jed Meyer as the foundation’s chair.
Barbara Murrer
April 25, 2024
Editor on Duty: Mark K. Miller
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