TVN Special Report | TV’s Mobile Apps Embrace Customization, Notifications
When it comes to mobile apps, broadcasters still face a range of options from a single- or multiple-app approach to adopting back-end tech allowing user personalization. But some goals remain constant: keeping users on owned-and-operated mobile platforms over social and monetizing the experience wherever possible.
Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
Weathercasting Forecast: A Flood Of Data
Newly available data from the GOES-16 weather satellite and other weather sources are making new data management strategies essential for meteorologists to get at what they need to make their predictions. Vendors have responded with various approaches each aimed at helping meteorologists separate the wheat from the chaff. Above KATU Portland, Ore., alerts viewers. (Baron Services photo)
Technology from many of the vendors stations rely on to keep viewers informed of changing weather conditions is being used to provide commuters with relevant traffic data on their mobile devices and TVs.
New Radar Improves Severe Storm Coverage
Dual polarization, or dual-pol, radar is changing forecasting. With the dual-pol data, TV meteorologists can do things they couldn’t do before — distinguish among rain, snow and hail in a storm; analyze wind shear to determine where a tornado may appear and how it may move; determine the size and shape of rain drops that helps in predicting flash flooding; and “see” the tornadic debris signature that says that a funnel cloud has actually touched down. However, station forecasters need to get educated in how to accurately analyze and interpret this new data. This is the third part of TVN’s Severe Weather special report. You can read the other parts here.
Exclusives
WPVI Launches Double Scan Radar Technology
ABC O&O WPVI Philadelphia (DMA 4) today unveiled its new local radar system, Baron Services’ Double Scan. Traditional radar utilizes one horizontal beam. WPVI’s radar now has dual-polarmetric radar — […]
Weather technology company Baron Services Inc. has named Glen Denny its director of digital sales. Denny, who has worked for WSI Corp./The Weather Channel Companies and Internet Broadcasting, has a […]
Stations, Viewers Inspire Weather Offerings
Vendors of the competitive and fast changing weather graphics market will be out in force next month at the NAB Show. In many cases, the new products and features they will be promoting were developed in direct response to customer, and even audience, research.
Baron Installs 1 Megawatt Radar For WAFF
Weather technology company Baron Services has installed a 1 million watt C-Band Doppler weather radar for Raycom Media’s NBC affiliate WAFF Huntsville, Ala. (DMA 80). An EF-5 tornado destroyed WAFF’s […]
Baron Services, a provider of site-specific weather detection and forecasting technologies, announced today that it has filed patent infringement actions against Media Weather Innovations LLC. Media Weather Innovations offers a […]
Media General technologist Ardell Hill will lead the development, strategy and positioning of the weather technology provider’s broadcast TV division beginning April 4.
