DMA 9 (ATLANTA)
BBDO Atlanta Shifts Focus Away From TV
In Atlanta, the advertising giant is turning its focus to digital content and analytics, a move that will cost up to 15% of staffers their jobs. The shift reflects a larger industry trend of agencies that built their businesses around high-profile, high-cost TV campaigns adjusting to marketers’ changing needs.
There has “never been a better time for TV advertising to seize the moment,” Microsoft Advertising and BBDO Worldwide, a unit of the world’s second-biggest ad company Omnicom Group Inc., said in a study released today. The survey among 1,500 consumers in the U.S., China, Russia, the U.K. and Saudi Arabia says that “TV is a rich, powerful medium and advertisers should continue to be making great ads for it.”
