BIA/KELSEY CASE STUDY
BCM’s Clickable TV Increases Engagement
The Montgomery, Ala., test unites broadcast and cable, shows high engagement during interactive programming and a 20% click-through rate to Web content.
The Montgomery, Ala., test unites broadcast and cable, shows high engagement during interactive programming and a 20% click-through rate to Web content.
16 May 2024
23 May 2024