BIA/KELSEY CASE STUDY
BCM’s Clickable TV Increases Engagement
The Montgomery, Ala., test unites broadcast and cable, shows high engagement during interactive programming and a 20% click-through rate to Web content.
BCM
May 24, 2022
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Top 30 Station Groups: Nexstar Still No. 1; Gray, Scripps, Allen Busy Buyers
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.