ESPN’s Tostitos BCS National Championship on Monday, which pit the victorious Auburn Tigers against the Oregon Ducks, posted a record 16.1 overnight metered-market rating, according to Nielsen.
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Ore., Ala., Stations Score With BCS Game
Even though the BCS Championship Game between the Oregon Ducks and the Auburn Tigers is on ESPN, stations in the schools’ home territories were making hay (and revenue) by producing pregame specials and live reports that were finding eager advertisers. Said KMTR Eugene, Ore., GM Cambra Ward: “Getting this kind of advertising opportunity in the first days of January is great for us.”
