Viant Partners With Beachfront To Scale Real-Time Programmatic Buying Of Linear And CTV

Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the integration, the companies say, “Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding.” The […]

Beachfront And SeaChange Launch Linear TV Programmatic Ad Solution For Cable Operators

Beachfront, the convergent TV advertising platform, and SeaChange International, a provider of video delivery platforms, have partnered to enable real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on-demand (VOD) ad inventory. The joint solution is already deployed in the U.S. — including with a global operator and regional cable company — and enables Beachfront’s […]

Beachfront Launches MVPD VOD Programmatic Platform