Beachfront and Canoe Ventures said a group of TV networks have adopted Beachfront’s unified ad serving technology and Canoe’s Service Assurance, which inserts commercials across connected TV and traditional set-top box TV. The programmers employing the technology include Afro TV, It’s Real Good TV, Kabillion, ToonAVision and TV One, with Epix using it for in-house promos.
In a move to make linear TV more like digital media, Dish Media is partnering with SeaChange, an ad-insertion company, and Beachfront, a sell-side ad server, to give advertisers the ability to buy TV commercial time seconds before the ads air. Dish says this “first of its kind” effort, called National Linear Programmatic, will be available to advertisers across its more than seven million TV homes.
Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the […]
Beachfront, the convergent TV advertising platform, and SeaChange International, a provider of video delivery platforms, have partnered to enable real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on-demand (VOD) […]
