BORRELL ASSOCIATES SURVEY

Groupon, Autotrader Rise In Local Space

While newspapers still dominate when it comes to generating local online advertising dollars, Internet pure-plays — specifically fledgling daily deals site Groupon and car marketplace Autotrader.com — have made huge gains in the space, bringing in the most money in about one-fifth of the markets covered in Borrell Associate’s “Benchmarking Local Online Media: 2010 Revenue Survey.”