Kids’ networks have seen their average audiences cut by half — to 1.25 million average viewers — from six years ago according to Bernstein Research. The firm suspects that the precipitous decline is being fed by another trend: kids have stopped watching linear television altogether.
Major studio and network owners’ decision to sell shows to Netflix may go down as one of the biggest strategic blunders they’ve ever made if Bernstein Research’s Todd Juenger’s compelling report today is correct. Like a lot of analysts, he’s alarmed by what he calls the “unprecedented” drop in C3 ratings across ad-supported TV, especially among 18 to 49-year-olds.
