Amazon And Best Buy Refresh Lineup Of Toshiba-Branded, Fire TV-Powered Smart TVs

Philo And Best Buy Set New $1 Promotion

Philo Enters Marketing Deal With Best Buy

Best Buy Bets 4K Will Make TV Cool Again

The world’s largest electronics chain has teamed up with Samsung and Sony to open in-store showrooms staffed with Blue Shirts trained to tout the merits of ultra-high-definition, or 4K, technology, which generates a picture four times sharper than existing HDTVs. The question for Best Buy CEO Hubert Joly is whether the pricey innovation will jump-start a wave of home-theater upgrades the way flat-panel TVs did last decade — or wind up a flop like 3D sets.

Sony, Samsung Step Up 4K War At Best Buy

Samsung and Sony are escalating their fight for the attention — and dollars — of TV buyers. Both electronics giants will open up special areas in Best Buy stores to showcase 4K TVs and other home entertainment products. Sony arguably has home-field advantage, given its long legacy as a premium TV manufacturer. Samsung, however, is the No. 1 TV vendor in the world, and this new partnership can only help cement that position.

Best Buy Back In The Super Bowl

Following its Super Bowl debut last year, the electronics retailer has once again purchased a 30-second spot in this year’s game, with plans to focus on a new launch.

Best Buy Stocks Roku Players

The Roku XD player — an $80 set-top that lets users stream video from Netflix and other services over broadband pipes — is now available for purchase at Best Buy stores nationwide and at BestBuy.com. The unit is a 5-by-5-by-1-inch box that provides support for up to 1080p HD streaming support and includes 802.11n Wi-Fi.

Best Buy To Air First Super Bowl Spot

The electronics has bought one 30-second spot, projected to run during the third quarter of the 2011 event. It’s the first time the retailer has advertised during the game, despite having a significant presence in the weeks leading up to the Super Bowl, as it promotes its home-entertainment systems.