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YouTube Looks To Pull TV From Ad Budgets

by TVNewsCheck

And it’s doing that through sponsorship and brand-integration opportunities in its free original video series. These include Ellen’s Show Me More Show (behind the scenes with Ellen DeGeneres), which nabbed L.L. Bean and STX Entertainment as U.S. sponsors, and Ryan Seacrest’s singing competition Best.Cover.Ever., which will be exclusively sponsored by Johnson & Johnson.