Cable Subscribers Say They ‘Must Have’ ESPN

At a time when the Walt Disney Co. is looking for ways to stream ESPN directly to consumers, a new survey reinforces the notion that cable subscribers feel they “must have” the sports network. Beta Research said that 78% of network viewers called ESPN a “must-have network.” Also ranking high in the study were Food Network and History.

ESPN Again Seen As Most Valuable Network By Operators

Cable operators continue to perceive that ESPN is their most valuable network, according to a survey from Beta Research. Operators said on average the sports network was worth $1.05 a month to their systems, marking the 22nd consecutive year it was ranked first or statistically tied for the top position, Beta said..

Survey: Cable Operators Say FNC ‘Most Valuable’