Meredith’s women’s lifestyle show enters its fifth season with a New York affiliate, the CW Network Plus stations and a new HD studio in Manhattan. JD Roberto joins Audra Lowe as co-host.
JESSELL AT LARGE
Creating Your Own Shows Won’t Be Easy
A few words of caution for those enterprising station groups deciding to produce their own programming rather than buy syndicated fare. Think beyond just news; be merciless — if it doesn’t work, kill it and move on; and stay focused on building a strong, sustainable show for your own markets before even thinking about offering it to stations elsewhere.
