Betty Ellen Berlamino will be responsible for all network distribution and affiliate relations at The CW as well as serve as the network’s primary liaison with its station groups and MVPDs. Affiliate marketing activities will be jointly managed by both Berlamino and Rick Haskins, president, streaming and chief brand officer.
CBS Television Stations executive Betty Ellen Berlamino has been named VP and station manager following CBS’s purchase of the Long Island independent. The station will also add three hours of news each weekday beginning this summer and air all its programming in high def.
Betty Ellen Berlamino, former GM of WPIX New York, will work the CBS’s eight CW affiliates three independent stations and one MyNetworkTV affiliate as well as the group’s digital properties.