BIA/KELSEY LOCAL MEDIA FORECAST

Mobile Local Ad Spend To Hit $5.8B In 2016

Mobile local ad revenue is expected to grow from $664 million in 2011 to $5.8 billion in 2016, a compound annual growth rate of 54.2%, according to a new report out today from BIA/Kelsey. Overall, digital is expected to hit $38 billion by 2016, 26% of the total local ad market.

BIA/KELSEY ANNUAL LOCAL FORECAST

Study: Digital To Be 26% Of Local Rev By ’16

Digital revenue is expected to grow at a 12.7% compound annual growth rate to make up 25.5% of total U.S. local advertising revenue by 2016, according to BIA/Kelsey’s Annual U.S. Local Media Forecast to be released today.

BIA/KELSEY ANNUAL LOCAL FORECAST

Local Mobile Ad Spend To Hit $2.8B By 2015

Local mobile ad spending is expected to make up 70% of a $4 billion market by 2015, according to BIA/Kelsey’s new five-year mobile advertising outlook released today.