BIA/KELSEY REPORT

Local TV Revenue Set To Top $20B This Year

“This year there will be a significant uptick in ad revenues driven by political ads in hotly contested states,” says Mark Fratrik, SVP-chief economist, BIA/Kelsey. “Additionally, we’re seeing the ability of local stations to maintain their loyal advertiser base, which means they consistently receive recurring ad revenue that boosts their profitability.” Top business categories driving industry revenue include auto dealers, wireless telecommunications, hospitals and full-service restaurants.

BIA/KELSEY REPORT

BIA/Kelsey: Local TV Rev Down 7.8% In 2011

In 2011 stations took in $17.9 billion in broadcast ad revenues, compared with $19.4 billion in 2010 — the fall off due to the weak economy and dearth of political advertising. With the return of heavy political spending this year, revenue will rebound 10% this year to $19.7 billion, the research and investment firm says.