BIA/Kelsey’s Interactive Local Media 2010

BIA/Kelsey research found that about 92% of businesses that offer discounts through daily deals sites landed “quality customers” who typically spend about 60% more than the deal’s initial value, and Web companies are rushing in to capitalize on the trend.

As local news and information become the hot topics on the Web, an increasing number of websites, including AOL’s Patch and local search company Fwix, are vying to become go-to sources in the local space.

Yahoo Local VP Matt Idema calls the local mobile market “one of the most explosive areas of opportunity” today and highlights Yahoo’s new Placemaker Service, which features community news and shopper discounts.

With smartphone use steadily increasing in the United States, companies are preparing for the new opportunities that widespread use of mobile devices will bring.