Webinars This Week: Akamai, BIA, MFM, Ross Video, SVG and TVNewsCheck

Live virtual events for broadcasters this week focus on revenue as well as technology. They include an Akamai webinar on securing Javascripts, a Cisco presentation about Precision Timed Protocol in SMPTE 2110 Fabrics and the Sports Video Group’s annual College Sports Summit. TVNewsCheck will present Optimizing Spot TV in a Challenging Economy and BIA will focus on Selling Digital Marketing Services to Local Businesses. Media Financial Management Association continues its series of webinars for CFOs and other financial managers. For the full list of events and links to their registration pages, visit TVNewsCheck’s Virtual Events Directory.

BIA Lowers Station 2Q Ad Revenue Forecast

Its projection drops 5% to $18.5 billion, saying political, OTT and digital advertising will slightly balance the negative effect of the pandemic on local advertising.

BIA: Coronavirus Impact On Advertising

BIA today revised its local advertising forecast. “In the U.S., the economic impact could evolve in a few different ways. We could see a relatively quick rebound beginning once the health impact is more quantified, a slower rebound over a longer period or a decline into a recession. Given the significant steps taken by government officials and agencies to minimize the spread of the virus and what has happened in other countries, we believe we are looking at a two to three-month period to stabilize the epidemic.”

BIA: NextGen TV To Drive Local Growth

In addition to advanced TV, the forecast examines growth across TV OTA, TV online, OTT, retrans and non-broadcasting.

BIA: Local OTT Rev To Hit $2.13B By 2024

BIA Advisory Services has expanded its forecasts to include local over-the-top (OTT) advertising. The firm presented at TVB Forward 2019 in New York City and estimates that 2019 will generate $857 million in OTT revenue, increasing nearly 148% to $2.13 billion by 2024. “OTT offers a considerable opportunity for broadcasters to grow revenue,” said Tom Buono, founder and […]