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SpringServe Unveils BidLink, Advanced Decisioning For CTV And OTT

TVNewsCheck | by TVN Staff

SpringServe, an independent TV ad serving platform, has launched BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated video SSPs, enabling competition between traditional-direct and programmatic campaigns. Publishers can leverage BidLink’s capabilities regardless of which ad server they use. “We developed BidLink to be […]