Six months after the merger of two Top Four non-failing stations under Gray ownership, increased news offerings and wider signal coverage are among the results.
Sports, news, competition shows and latenight programs now account for between half and three-quarters of the Big Four’s gross ratings points, according to a new MoffettNathanson report. NBC, home of Sunday Night Football and The Voice, is most heavily reliant on live — for better or worse.
In dozens of markets, ABC, CBS, Fox and NBC are found on the digital subchannels of full-power stations. The Big Four-D2 affiliations work for the networks and they work for the stations, which might otherwise fill subchannels with second-tier broadcast networks like CW or MNT or one of the myriad start-up networks like ThisTV, LATV, RTN or TheCoolNetwork.